Anomalo Included in Back-to-Back Analyst Reports

Last week, Anomalo appeared in two independent analyst reports within days of each other—further cementing our position as a leader in data quality. This inclusion reflects the progress we’ve made helping enterprise data teams solve one of the toughest challenges they face: increasing trust in their data. Today, we’re focusing on our recognition in the Forrester Data Quality Solutions Landscape, Q3 2025.

Why the Forrester Landscape matters

A Forrester Landscape gives buyers a clear view of a technology market, including the major vendors, the problems they solve, and how their offerings compare. Each one is an up-to-date snapshot of the field, with gradings on consistent market-specific evaluation criteria so it’s easier to see the differences between solutions.

The Data Quality Solutions Landscape for Q3 2025 summarizes top trends across the industry, derived from Forrester’s analysis of 29 vendors and their customers’ use cases. Data quality is a complex space with a lot to account for, so business leaders benefit from these objective evaluations.

We’re pleased to say that Anomalo is well positioned, especially because we eliminate many tradeoffs. From the beginning, Anomalo has been about and, not or. Wide coverage and deep analysis. Integrate with this platform and its competitor. Now, structured and unstructured data. Our belief in having it all when it comes to data quality means our customers don’t have to compromise.

Business value: where market needs and our strengths align

Forrester highlights three ways modern data quality solutions deliver business value; we’re adding our interpretation of how Anomalo fits the themes:

• Data trust as competitive advantage. High-quality, trusted data drives better decisions, stronger customer relationships, and operational resilience. Anomalo leads here in two ways: breadth of coverage to ensure that all the data you care about is monitored, plus a real-time view of data health, with finely tuned alerting that surfaces issues before they become problems.
• Accelerating AI readiness and adoption. AI and ML models are only as good as their training and inference data. For years, we’ve been helping enterprises ensure that their ML models lead to better decisions based on more trustworthy data; with unstructured data monitoring, we bring this assurance to generative AI.
• Bridging silos and scaling governance. In complex, federated data environments, consistency and compliance often slip without the right controls. Anomalo works with the complex access controls and protocols required in many enterprises, to ensure that the right people get the data quality monitoring they need without broader access than they require.

Market maturity: avoiding and fixing issues earlier

Forrester also notes that the data quality market has shifted from reactive cleanup to proactive, intelligent strategies. This evolution includes:

• Integrating quality into modern data ecosystems. Today’s solutions need to work across warehouses, lakes, pipelines, and AI/ML platforms.  Anomalo integrates into many layers of the data stack, applying automated checks and highlighting issues even when data is stored and used in many systems.
• Scaling coverage with autonomous technology. Intelligent agents and automation are reducing the need for manual rule-writing and remediation. Anomalo literally wrote the book on using machine learning models and automated root cause analysis to scale far beyond handwritten checks.
• Expanding beyond structured data. As generative AI expands the importance of unstructured and non-tabular data, Anomalo’s newest offering continuously evaluates the data feeding those systems. This approach goes beyond confirming that data has arrived; it deeply analyzes its fitness for purpose, improving accuracy and completeness while hiding unwanted data such as confidential or offensive material.

These shifts may be new to the broader market, but they’re familiar territory for Anomalo. We’ve been delivering broad coverage, deep integration, and scalable automation since our earliest days. That track record of staying ahead gives our customers confidence that we’ll continue delivering the innovations they’ll need next.

See the full picture

To understand where Anomalo fits in the broader data quality market, check out the Forrester Data Quality Solutions Landscape, Q3 2025. If you’re curious if Anomalo’s a fit for you, request a demo and we’ll walk through how you can catch more issues and trust your data more.