AIDA and the Future of the Data Analyst

For years, our focus at Anomalo has been on making data more trustworthy. And as AI reshapes how we interact with information, the next challenge is even bigger: helping people truly understand their data.

Many data warehouses and catalogs now offer AI tools that let you chat with your data and turn natural language questions into SQL queries to answer them. But as smart as these tools are, their understanding is limited. Choosing the right tables to answer a given user’s query has proven quite challenging. Answering questions with knowledge of the full business context is even more elusive. No wonder even the world’s most advanced AI models still perform poorly on realistic data querying benchmarks. 

But understanding data and its surrounding context is what we’ve spent years solving at Anomalo — in fact, it’s how we solve for data quality. Our platform builds a rich understanding of what’s happening across billions of rows of enterprise data every day. It profiles trends, common values, seasonal changes, anomalies, and correlations, all while capturing your data’s key tables, metrics, and quality rules. 

Today, I’m thrilled to announce that we’ve built an agentic interface on top of this unique context. One uniquely capable of helping data analysts and business users answer real questions with their data and actually improving their data’s quality and health with every interaction. 

Meet AIDA: Anomalo’s Intelligent Data Analyst.

What you can do with AIDA

From the beginning, Anomalo has built a data quality platform for the business user. We saw that data analysts were directly impacted by poor data quality, but were reliant on data engineering to build and maintain data quality rules and we set out to change that. 

As a result of this focus, the majority of Anomalo’s end users are data analysts and business users. We built AIDA for them, with the intent of helping them work even faster and smarter. And as the first data analysis agent built on top of a data quality platform, AIDA not only offers insights about your data, it strengthens data quality while you use it as its insights can turn rapidly into new data quality checks.

Get the answers you need in seconds 

With AIDA, any user — whether a data analyst or a business stakeholder — can explore their data instantly using natural language. Behind every answer, AIDA automatically generates optimized SQL grounded in your enterprise context, including the same tables, metrics and quality rules that Anomalo already monitors as well as the profiles and trends that Anomalo has computed for such data. That means every result is not just intelligent but also aligned with your organization’s data definitions, data quality practices, and governance.

Visualize Insights Instantly

We understand data better when it’s visualized. AIDA can instantly transform any data you retrieve into visualizations that reveal patterns, trends, and anomalies at a glance. Based on the long use of hundreds of visualization types in Anomalo’s core product, AIDA automatically selects the most effective chart for your data and context and automatically applies many visualization best practices to achieve the best result. So, whether tracking key metrics, investigating anomalies, or sharing results, AIDA makes it effortless to see and communicate what’s happening in your data with confidence.

Reinforce data quality with every interaction

When data exploration surfaces something worth monitoring, AIDA can turn discovery into action. Directly from the conversation, users can create new data quality checks in Anomalo with no code required. AIDA recommends sensible defaults, pre-fills the right configurations, and instantly links those checks back to the datasets in question. AIDA powers a virtuous cycle, ensuring that what you learn once, strengthens your data forever.

How AIDA works

From the beginning, Anomalo has focused on helping organizations trust their data without compromise. Now, with AIDA, we’re extending that same mission to how enterprises understand their data. 

Powered by Anomalo’s data quality foundation

AIDA is built on Anomalo’s industry-leading intelligence about your data. When you use the Anomalo platform, behind the scenes, our unsupervised machine learning algorithms build an incredibly complex living map of your data’s health and behavior. It’s how we learn what “normal” looks like for your data, so we can detect and root-cause anomalies without any user input. 

Since the early days of Anomalo, this intelligence has been a core differentiator. Jeremy and I have always believed that automating data quality begins with deeply understanding your data. It’s why we started with data profiling and unsupervised machine learning rather than just metadata-based observability checks. With this foundation, AIDA leverages the same data understanding a top analyst would apply. AIDA knows your key business metrics and how they are defined. It knows which tables are of the highest quality & importance and which should be avoided. It understands the key values and segments present in your most complex data. And it can even dissect your semi-structured data fields using their profiled schema to understand what’s hidden inside.

Built in partnership with the leaders in data and AI

AIDA brings together the best of data quality with the best of AI. Built in collaboration with Google, Snowflake, and Databricks, AIDA connects seamlessly with Google’s Vertex AI, Snowflake’s Cortex AI, and Databricks’ Mosaic AI to power its agentic workloads, and supports the world’s most advanced Large Language Models such as Gemini and Claude. 

And since Anomalo supports native integration to over 17 different data sources including BigQuery, Snowflake, and Databricks, organizations can reason over their data directly where it lives, and power AIDA with their preferred AI service layer and model.

This architecture gives customers the freedom to use the models and platforms of their choice, all while maintaining the rigor and reliability that come from Anomalo’s enterprise-grade data quality foundation. 

Data analysis, reinvented

At its core, AIDA represents our vision for the future of the data analyst — one where analysts aren’t replaced by AI, but are amplified by it. AIDA removes the friction of manual querying, letting analysts focus on interpretation and action. It transforms every conversation into an opportunity to improve the organization’s understanding of its data. And it empowers even non-technical stakeholders to self-serve answers confidently, without waiting on tickets or favors. 

The companies that will win in the age of AI are the ones that not only have access to the most data, but understand it the best. With AIDA, Anomalo is working to bring that deep understanding to every data user, helping you move faster, make better decisions, and unlock the full potential of your business.

Experience how AIDA can transform the way you understand and trust your data.

See AIDA in action and join the waitlist to be notified when it is generally available.